The economy may be sluggish, but online sales are robust. Recently, Forrester Research published their online retail forecast for both the US and EU and the news is good. According to these experts, online selling will enjoy a 12% growth rate for 2011.

But selling online isn’t enough to lure in customers. How you handle the buying experience – and deliver customer care if issues arise – are what will earn you sales and loyalty. Here are five strategies you can implement quickly and easily that will keep customers on your site:

1. Video-Enable Your Chats
Live chat providers are quick to point out that visitors who engage with a site representative a three times more like to make a purchase. Why? Chatting with a rep builds trust. Meanwhile, the video commerce industry touts the value of video in getting visitors to click on the Buy button. Industry experts, such as ReelSEO, point to studies that show up to a 46% increase in sales for products on sites that made videos available.

VeriShow puts these two hot features together, enabling your e-Sales teams to interact with visitors in real time AND share product videos during the critical points in the buyer’s decision making process. Reps can even pause a video to discuss or further explain a feature in which a visitor has expressed an interest, and mark up the video using a host of annotation tools. Did somebody say ka’ching?

2. Complete Sales Online with Joint Form Completion & e-Signatures
Does your product or service require the customer to complete, sign, and send back a application form? If so, we certainly don’t need to tell you about drop off rates! Prospects have the best intentions; it’s just that life is just too full of distractions to remember to get the form back to you.

Don’t put the final step of the sales cycle in the hands of a prospects; empower your e-sales teams can get the job done using VeriShow’s joint form fill and e-signature. It’s the best way to cure cold leads.

3. Expand Your Marketplace: Go Global
Sure there are lots of delivery companies that make shipping products to overseas customers a breeze … but how do you sell and support those customers in the first place? VeriShow’s instant chat translator can turn your Web-based sales and support staff into a virtual UN of interpreters. All your agent needs to do is select the native language of a visitor from a drop down menu, and VeriShow takes it from there, automatically translating all incoming and outbound text in real time.

4. Stand By Your Sales with Multimedia-Based Customer Care
Nothing cements customer loyalty quite like top-notch customer care. Here’s one way to leave your competitors in the dust: Stand by your customers after they’ve received the products or services you’ve sold them. If they call for customer service, don’t direct them to a help file, show them how to accomplish the task at hand using a 3-D model and annotation tools. These features of VeriShow make quick work of getting customers back on their way, and with none of the frustration that comes with trying to make sense of written documentation.

5. Build a Bond: Let Customers See Your Face
People trust faces. They like to see the eyes and facial expressions of the people with whom they speak. If you’re selling a high-end product, go the extra mile and let your visitors see the faces of your online sales reps. VeriShow integrates video, voice and text into online sessions, letting visitors see exactly who it is they’re speaking with. But remember: give your visitors the option to turn off their video camera if they don’t to be seen by your reps. They may still be in their pajamas when they request help.

Want to learn more? Visit https://www.verishow.com/live-support-features.jsf or call 1855-427-5227 for a demo.